Last updated: January 29, 2026

Academy Swim Club (“us”, “we”, or “our”) operates the Swim 4 LIfe website (the “Service”).

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with our Service.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.


Information We Collect

Personal Information

While using our Service, we may ask you to provide certain personally identifiable information, including but not limited to:

  • Name
  • Email address
  • Phone number
  • Mailing address

Log Data

We automatically collect information your browser sends when you visit our Service, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Pages visited
  • Date and time of visit
  • Time spent on pages

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, analyze traffic, and improve marketing effectiveness.

Cookies may include an anonymous unique identifier and are stored on your device.

You may configure your browser to refuse cookies; however, some portions of the Service may not function properly without them.


Tracking & Analytics Tools Disclosure

We use third‑party tracking and analytics tools, which may collect information about your interactions with our website.

These tools may include:

Facebook Pixel

Used to measure advertising effectiveness and deliver relevant ads on Facebook and Instagram.

Google Ads

Used to display advertisements and measure campaign performance.

Google Ads Conversion Tracking

Used to track actions taken after clicking our advertisements.

DoubleClick Floodlight

Used by Google Marketing Platform to measure advertising performance.

MonsterInsights

A WordPress analytics plugin that helps us understand website traffic behavior.

PixelYourSite

Used to manage and deploy tracking pixels such as Meta and Google tracking.

These tools may collect data such as IP address, browser type, visited pages, and interactions.


How We Use Your Information

We use collected information to:

  • Provide and operate our services
  • Communicate with users
  • Improve website functionality
  • Analyze usage trends
  • Conduct marketing and advertising
  • Comply with legal obligations

Opt‑Out Mechanisms

You may opt out of certain data collection and marketing activities:

  • Adjust browser cookie settings
  • Use ad‑platform opt‑out tools
  • Decline cookies via our cookie banner

You may also opt out of targeted advertising by visiting industry opt‑out pages provided by Google and Meta.


California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

These rights include the ability to:

  • Know what personal information we collect, use, disclose, and share
  • Request access to your personal information
  • Request deletion of your personal information
  • Request correction of inaccurate personal information
  • Limit the use of sensitive personal information (if applicable)
  • Opt out of the sale or sharing of personal information
  • Not be discriminated against for exercising your privacy rights

To exercise any of these rights, you may submit a request by contacting us using the information listed in the Contact Information section.

We may verify your identity before processing your request.


Consent Mechanism

Cookie Banner

When you visit our website, you will be presented with a cookie consent banner allowing you to accept or manage cookie preferences.

Do Not Sell or Share My Personal Information

If applicable under state privacy laws, users may opt out of the sale or sharing of personal information by clicking our “Do Not Sell or Share My Personal Information” link located on our website.

Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) signals where legally required, which may automatically communicate your privacy preferences.


Service Providers

We may employ third‑party companies to facilitate our Service, provide services on our behalf, or assist in analyzing usage.

These providers are contractually obligated to protect your information and may only use it for authorized purposes.


Data Security

We implement commercially reasonable security measures to protect your information. However, no electronic transmission or storage system is 100% secure.


Links to Third‑Party Websites

Our Service may contain links to external websites not operated by us. We are not responsible for the privacy practices or content of third‑party sites.


Children’s Privacy

Our Service is not intended for children under the age of 18.

We do not knowingly collect personal information from children. If such information is discovered, it will be deleted promptly.


Legal Compliance

We may disclose personal information when required by law, regulation, subpoena, or governmental request.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Continued use of the Service constitutes acceptance of the updated policy.


Contact Information

If you have questions or requests regarding this Privacy Policy, please contact us:

Academy Swim Club
Email: info@swim4life.com
Website: https://swim4life.com